Privacy Policy

This Privacy Policy ("Policy") describes how 89bet ("the Company", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at https://89bet.casa ("the Platform"), collects, uses, stores, shares, and protects the personal data of individuals ("Users", "Players", "you") who access or use the Platform.

89bet is committed to protecting the privacy and personal data of all users, with particular care for the expectations and rights of our Malaysian player base — players located in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and across Malaysia who use the Platform for live casino gaming, sports betting on competitions including the EPL and Liga Super Malaysia, and related services.

By registering an account, making a deposit, or otherwise using the Platform in any manner, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. This Policy is incorporated by reference into the Platform's Terms & Conditions.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" — any information relating to an identified or identifiable natural person, including but not limited to name, email address, date of birth, device identifiers, and financial account details.
• "Processing" — any operation or set of operations performed on personal data, including collection, storage, use, disclosure, transfer, or deletion.
• "Data Controller" — the entity that determines the purposes and means of processing personal data. For the purposes of this Policy, the Data Controller is 89bet.
• "Data Processor" — a third party that processes personal data on behalf of89bet in accordance with this Policy and applicable data processing agreements.
• "KYC Data" — identity verification documents submitted by a User for the purpose of Know Your Customer compliance, including government-issued ID, proof of address, and selfie images.
• "Cookies" — small text files stored on a User's device by the Platform's web server, used to maintain session state, remember preferences, and support analytics and fraud prevention.
• "Third Party" — any individual, company, or organisation that is not the User or89bet.

89bet collects the following categories of personal data from users of the Platform:

89bet collects personal data through the following mechanisms:

4.1 Direct Collection

You provide data directly to us when you: complete the account registration form; submit KYC documents through the verification portal; make a deposit or submit a withdrawal request; contact the customer support team via live chat or email; participate in promotional activities or surveys; or update your account profile settings.

4.2 Automated Technical Collection

When you use the Platform, our servers and analytics systems automatically collect certain technical data about your device and browsing behaviour. This includes your IP address, device identifiers, session timestamps, pages navigated, game sessions initiated, and browser characteristics. This collection is necessary for Platform security, fraud prevention, and service delivery.

4.3 Third-Party Sources

We may receive supplementary data about you from carefully selected third-party sources, including: payment processors facilitating transactions through FPX, DuitNow, or cryptocurrency networks; identity verification service providers used to support KYC processes; fraud detection and AML screening services; and analytics providers operating under our instruction.

4.4 Cookies and Similar Technologies

The Platform uses cookies and similar tracking technologies to maintain user sessions, remember preferences, and support Platform analytics. Please refer to Section 11 (Cookies & Tracking) for full details.

89bet processes your personal data for the following specific, lawful purposes:

• Account Registration & Management: Creating and maintaining your player account, verifying your identity, and managing your account settings and preferences.
• KYC Compliance: Verifying your identity and age (21+) as required by the Platform's international licensing obligations and anti-money laundering (AML) procedures.
• Payment Processing: Processing deposits via Malaysian payment methods (FPX, DuitNow, Maybank, CIMB, Public Bank, Hong Leong, Touch 'n Go eWallet, Boost, GrabPay) and cryptocurrencies (BTC, ETH, USDT, LTC), and processing approved withdrawal requests.
• Service Delivery: Enabling access to casino games, live dealer tables, sports betting markets, and VIP programme features on the Platform.
• Security & Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions, account compromise, multi-accounting, and other misuse of the Platform.
• Responsible Gambling: Monitoring usage patterns to identify indicators of problem gambling behaviour, and administering self-exclusion, deposit limit, and cooling-off period tools.
• Customer Support: Responding to support enquiries, resolving disputes, and providing assistance to players across Malaysia and internationally.
• Legal & Regulatory Compliance: Meeting obligations under applicable international licensing requirements, AML legislation, and law enforcement requests.
• Marketing Communications: Sending promotional offers, bonus notifications, and platform updates to users who have opted in to receive such communications. You may withdraw consent at any time.
• Platform Improvement: Analysing aggregated usage data to improve game performance, payment reliability, and the overall user experience.

89bet processes personal data in accordance with recognised international data protection standards. The legal basis for each type of processing is as follows:

• Contractual Necessity: Processing required to perform the contract between89bet and the User — including account registration, payment processing, game service delivery, and customer support.
• Legal Obligation: Processing required to comply with applicable legal and regulatory requirements, including KYC, AML screening, and responses to lawful government or law enforcement requests.
• Legitimate Interests: Processing necessary for the legitimate interests of 89bet, including fraud prevention, platform security, and analytical improvement of services — provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific consent — primarily in the context of direct marketing communications. You may withdraw consent at any time by contacting support or updating your account communication preferences.

89bet does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We share personal data only in the limited circumstances described below, and only to the minimum extent necessary for each purpose.

7.1 Payment Service Providers

To facilitate deposits and withdrawals, we share relevant financial data with authorised payment processors — including FPX-connected Malaysian banks, DuitNow, Touch 'n Go, Boost, GrabPay, and cryptocurrency network infrastructure providers. These processors are bound by their own data protection obligations and are permitted to use your data only to process your transactions.

7.2 Identity Verification Partners

KYC documents and related identity data may be shared with third-party identity verification service providers engaged by 89bet to support regulatory compliance. These partners operate under strict data processing agreements and handle documents securely.

7.3 Technology and Infrastructure Providers

Certain technical data (such as IP addresses and session data) may be processed by cloud infrastructure, security, and analytics providers operating as data processors under our instruction. These providers are contractually prohibited from using your data for their own purposes.

7.4 Legal and Regulatory Disclosure

89bet may disclose personal data to government authorities, regulatory bodies, law enforcement agencies, or courts where required by applicable law, valid legal process, or where necessary to protect the rights, property, or safety of 89bet, its users, or the public.

7.5 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets involving 89bet, personal data held by the Company may be transferred to the successor entity as part of that transaction, provided that equivalent data protection standards are maintained.

As an internationally operating platform, 89bet may process and store personal data on servers located in jurisdictions outside Malaysia. Where such transfers occur, we take appropriate measures to ensure that your data continues to be protected to a standard that is substantially equivalent to international data protection requirements.

Such safeguards may include contractual data transfer agreements incorporating standard contractual clauses, adequacy determinations, or other recognised mechanisms for cross-border data transfer. By using the Platform, you consent to the transfer of your personal data in accordance with this section.

89bet retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention principles apply:

• Active Account Data: Personal data associated with an active player account is retained for the duration of the account's existence plus a minimum period following account closure, as required for legal and regulatory purposes.
• KYC Documents: Identity verification documents are retained for a minimum of five (5) years following account closure, or longer where required by applicable AML and counter-terrorism financing legislation.
• Transaction Records: Financial transaction records, including deposit and withdrawal history, are retained for a minimum of five (5) years to meet financial record-keeping obligations.
• Support Communications: Customer support records are retained for a period sufficient to resolve ongoing disputes and meet quality assurance requirements, typically three (3) years.
• Marketing Data: Communication preference records and related marketing data are retained for the duration of the account and for a period following opt-out sufficient to ensure compliance with your preferences.

Upon expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with our data lifecycle management procedures.

89bet implements and maintains a comprehensive suite of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and 89bet's servers;
• Encryption of sensitive data at rest within our database infrastructure;
• Role-based access controls limiting personal data access to authorised personnel only, on a strict need-to-know basis;
• Regular penetration testing, vulnerability assessments, and security audits conducted by qualified third-party specialists;
• Two-factor authentication options available for player account access;
• Automated anomaly detection and intrusion prevention systems monitoring the Platform continuously;
• Documented incident response procedures for addressing any potential data breach promptly and effectively.

While 89bet takes all reasonable steps to protect your data, no online platform can guarantee absolute security. In the event of a material data breach affecting your personal data, 89bet will notify affected users in accordance with applicable notification obligations.

The 89bet Platform uses cookies and similar technologies (such as web beacons and local storage) to enhance your experience, maintain session integrity, and support our analytics and security operations.

11.1 Types of Cookies Used

• Strictly Necessary Cookies: Essential for the Platform to function correctly — including maintaining your login session, preserving game state, and enabling secure payment flows. These cannot be disabled without affecting Platform functionality.
• Functional Cookies: Used to remember your preferences, such as language settings, display preferences, and previously viewed game categories.
• Analytics Cookies: Used to collect aggregated, anonymised data about how users interact with the Platform, helping us identify areas for improvement. This data does not identify individual users.
• Security Cookies: Used to detect and prevent fraudulent activity, identify unusual login patterns, and protect the integrity of your account.

11.2 Managing Cookies

You may configure your browser settings to refuse or delete cookies at any time. Please note that disabling strictly necessary cookies will impair your ability to use the Platform, including maintaining a logged-in session. Details on managing cookies are available in your browser's help documentation.

Subject to applicable international data protection standards and any overiding legal obligations, you have the following rights with respect to your personal data held by 89bet:

To exercise any of these rights, please contact the 89bet support team via live chat or by emailing [email protected]. We will respond to all verified requests within a reasonable timeframe and no later than 30 days of receipt.

The Platform is strictly intended for persons aged 21 years and above. 89bet does not knowingly collect personal data from individuals under the age of 21. All account registrations are subject to mandatory age verification through the KYC process.

If the Company becomes aware that personal data has been collected from an individual under the age of 21, the relevant account will be immediately closed, all funds and balances will be handled in accordance with the Company's underage access policy, and all associated personal data will be deleted from active systems as soon as practicable.

If you have reason to believe that a minor has registered an account or provided personal data to 89bet, please contact our support team immediately via live chat so that the matter can be investigated and addressed without delay.

89bet reserves the right to amend, update, or replace this Privacy Policy at any time. The date of the most recent revision is displayed prominently at the top of this document. Where changes are material — meaning they significantly affect your rights or how your data is processed — we will provide notice through the Platform and, where feasible, by email to your registered address.

Your continued use of the Platform following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms. If you disagree with any changes to this Policy, you should cease using the Platform and may request the closure of your account.

We encourage you to review this Privacy Policy periodically to remain informed about how89bet protects and handles your personal data.

If you have any questions, concerns, or requests relating to this Privacy Policy, the personal data we hold about you, or your privacy rights, please contact the 89bet data enquiries team through the following channels:

• Live Chat Support: Available 24 hours a day, 7 days a week, via your account dashboard on the Platform. Average response time is under 2 minutes.
• Email: [email protected] — please include "Privacy Request" in the subject line for faster routing to the appropriate team.

We aim to acknowledge all privacy-related enquiries within 48 hours and to resolve requests fully within 30 days. For complex requests, we may request additional information from you to verify your identity before processing the request.

Support is available in English and can assist players from across Malaysia including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, and Shah Alam.